TITLE
Grassroots Campaign Manager
TIME PERIOD
December 2010 - November 2011
LOCATION
San Francisco, California
Project Description
PROJECT SUMMARY
After my time at Epicenter School, I realized that leading in a religious organization wasn’t the path I wanted to take. With a strong desire to make a positive impact, I volunteered with Tony’s Campaign.
Through a connection with my father, who had known Tony for years, I started as a grassroots coordinator. Over the course of the year, I was promoted to manage the campaign division, where I coordinated hundreds of volunteers across a variety of campaign activities:
Organizing Campaign Rallies
Managing Press Events
Coordinating Neighborhood Walks
Distributing Street Signs
Overseeing Phone Banking
FIRM DESCRIPTION
Tony Hall ran for Mayor of San Francisco in the fall of 2011 as a conservative candidate. His primary opponent was Ed Lee, who ultimately won the election. During the campaign, I played a key role in coordinating grassroots efforts, organizing events, and leading volunteer initiatives to support Tony’s platform and engage the San Francisco community.
KEY RESPONSIBILITIES INCLUDE
Led grassroots efforts for the campaign, driving community engagement and support
Managed online databases, coordinating direct mailers and digital outreach strategies
Recruited and organized hundreds of volunteers for various campaign activities, ensuring effective participation and coordination
Work Examples