Insight Editions
Field: Publishing
Title: Consultant
Role: Sales & Marketing Consultant
Dates: January 2019 - December 2019
Project Description
PROJECT SUMMARY
Brought in to assess and improve CRM utilization across the organization. Conducted a comprehensive needs analysis, including stakeholder interviews, employee shadowing, and workflow mapping to evaluate alignment with Sales Department goals. Led the redesign of the sales workflow and began aligning CRM systems to support the updated process.
In parallel, conducted an audit of the company’s B2B email marketing operations. Established campaign schedules, implemented email workflows, and optimized infrastructure for outbound communications. Cleaned and restructured a 100k+ contact database, enhancing segmentation, tagging, and engagement strategies to improve deliverability and conversion.
FIRM DESCRIPTION
Insight Editions is a premier publisher of illustrated books that celebrate cultural milestones across entertainment, history, and the arts. Renowned for their high production value, Insight’s titles blend compelling narratives with striking visuals, showcasing exceptional design, photography, and craftsmanship. Each volume reflects a deep commitment to the art of storytelling through the seamless integration of word and image.
RESPONSIBILITIES:
Reviewed and optimized the sales pipeline, reporting systems, and employee workflow using lean process principles. Trained team members and implemented a streamlined sales process to improve efficiency and conversion. Led the development and expansion of the E-marketing department, including campaign strategy, team structure, and performance tracking.
Sales Department Development
